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second year is all graphic design, all the time

Courses for the Second Year

Third Semester

3-D and Motion Design 201

In this course, creative design and extensive computer usage will be utilized in the creation of three-dimensional and motion designs, including 3-dimensional models, branding, television, and outdoor advertising. 3-D projects will emphasize the mockup stage of dimensional projects, using special effects and layering to create the illusion of actual finished pieces. Motion projects will reinforce the principles of movement, composition, design, and audio.

Course Objective:

This course will provide valuable information and experience in 3-dimensional design, motion design, and mockup execution on the computer.

Performance Objective:

Upon completion of this course, students will have a solid grasp of how to design and build 3-D computerized mockups for multiple areas and situations as well as producing industry standard motion graphics.

Advertising Design 201

This introductory course takes the “puzzle pieces” of creative written and visual skills and shows students how to combine them successfully. Discussion and instruction will include the purpose and effects of advertising, cost analysis, targeting a specific audience, readability, impact, and trends. Advertising materials will be defined with guidelines on when to use appropriate media venues. Emphasis will be placed on newspaper and magazine advertising and television commercials. Projects will incorporate multi-faceted aspects of advertising into hands-on creative solutions.

Course Objective:

This course gives students a basic understanding of the advertising industry and how to access and meet the client’s needs. Students will study a variety of advertising options and the effectiveness of each in meeting those needs.

Performance Objective:

At the completion of this course, students will understand when to use various advertising media (point-of-purchase, billboards, ads, radio, TV) to obtain optimum exposure and results for their clients. They will develop and create a small print campaign.

Illustration 201

This course will study and practice award-winning illustration styles that are relevant and state-of-the-art in the marketplace today. Advanced illustrations using traditional as well as computer techniques will be produced for portfolio development. The class is designed to develop style and creativity with assignments similar to actual work problems. Deadlines, hard-to-please clients, and difficult illustration projects will be addressed. Students will work as art directors, photo art directors, designers, illustrators, and electronic artists to get a view of the “whole picture” and will learn to work efficiently in each role. Top quality work will be expected at this stage and grading will be more stringent.

Course Objective:

Students will focus on current styles and techniques, implementing them in the computer to create professional looking illustrations. This course will familiarize students with everything they may encounter in the workplace. Students will continue to improve their skills and personal illustration styles to further develop their portfolios.

Performance Objective:

At the completion of this course, students will have produced illustrations for their portfolio in diverse styles, displaying their own personal strengths. They will be familiar with current illustration styles that require both electronic and traditional imagery. Students will be able to produce a professional looking, creative and effective illustration under tight deadlines with revisions requested during the project by the instructor, gaining opportunities to work well with other creative people.

Publishing & Print Production 201

This course provides an on-site look at print production from traditional paste-up to electronic desktop publishing. Students will tour prepress and printing companies to become familiar with the various imageproduction methods now available to the designer. Several different approaches will be taught to create reproducible digital files. Assignments are designed to give the students the understanding of the practical use of tools, masking materials, production setup, and final reproduction of color separations. This course also covers the various drawing and layout programs used in the business today. Students will develop a thorough understanding of PDFs and other programs that will electronically complete projects such as stationery, brochures, ads, direct mail pieces, and cover designs. Computer creation of 1- to 4-color process and spot color will be studied and executed. Color trapping will also be taught to finalize digital files for output.

Course Objective:

Students will study computer aided production methods in depth, as well as be made aware of traditional production art methods. They will understand the processes a project goes through from production art to film, proofing, color separations, and printed piece. This course will enable a student to take a design or layout from the design phase to its final output in numerous programs.

Performance Objective:

Upon completion of this course, students will be able to create and prepare final digital files for different printing and prepress methods. Additionally, students will be able to utilize the computer and its programs to design and produce layouts for final preparation for output. They will create their own computer files to meet professional industry standards.

Web & Media Design 201

This computer intensive course introduces students to software used to create websites and multimedia projects. Although the emphasis is on quality and creativity of design, students will be introduced to site planning, organization, and site interactivity. Also included are multimedia effects for websites and video presentations that include sound and animation. Projects will entail software programs that students will need to learn and become familiar with in order to produce their creations.

Course Objective:

To enhance creativity and design skills in developing web sites and multimedia projects. Students will learn the technical aspects required by professional design studios.

Performance Objective:

Students will exhibit how well they have mastered current industry standard technology in web and media design. Students will be evaluated on their design ability and creative works.

Fourth Semester

Business of Graphic Design & Advertising 201

This course is a look at the business side of the visual communication world. Topics will include: résumés and job interviews, personal presentation, tips on searching for a job, and understanding what an employer is looking for. Additional subjects will include understanding the difference between an advertising agency and an art studio, ethical guidelines, compensation, and how an art business operates. Common problems and solutions will be addressed as well as budgeting and scheduling.

Course Objective:

This course gives the student a perspective of what an owner/operator experiences in everyday business.

Performance Objective:

At the completion of this course, students will be able to present themselves with confidence and have an understanding of the world of commercial art.

Design & Illustration 202

This last design course of the two-year degree program will be developing and fine tuning the students’ creative and technical skills for portfolio preparation. Precision, accuracy, and speed will be of great importance in preparing for deadlines and “real life” situations. Students will be challenged to work in an efficient manner and to avoid costly mistakes and project delays by learning to estimate project budgets and set up timelines while still producing appropriate and creative designs.

Course Objective:

Students will be able to design, illustrate, plan, and produce a complex project from creative concepts to the final production of digital files.

Performance Objective:

Upon completion of this course, students will be able to produce an advanced project such as an annual report from the initial creative planning stages to final digital files.

Web Design 202

This course continues training in web design and production. Students will expand their knowledge of contemporary web development techniques by completing exercises and building responsive websites, including the continued use of HTML and CSS coding languages.

Course Objective:

Students will expand their knowledge of website design and creation. They will also utilize and expand on many of the computer software programs and coding techniques introduced previously.

Performance Objective:

Students will be tested on their technical ability and their design quality in their various web projects. At the completion of this course, students will be competent in web design.

Marketing & Advertising 202

This course will show students how to create marketing and advertising solutions through advertising campaigns. A common creative theme will be carried throughout all advertising pieces. Client relations will also be explored and emphasized. Businesses will be chosen for students to research the target audience, culture, type of business, and company marketing goals. Research will be required to create an advertising approach that will include ads, brochures, and other promotional materials. Creative thinking, brainstorming, critiquing, ad fulfillment, success and failure, and “where do we go from here?” will also be investigated. Study of advertising annuals will be used to demonstrate how large companies use successful advertising to market their products and services.

Course Objective:

This course will cover a company’s marketing strategy through all aspects of advertising in various media forms which may include identity systems ads, billboards, TV, etc.

Performance Objective:

At the completion of this course, students will be able to identify a company’s advertising needs based on marketing research so as to identify appropriate advertising media and creative approaches.

Portfolio Development 201

By fine-tuning projects created in previous courses and creating additional pieces to round out their body of work, students will prepare a professional portfolio suitable for presenting to employers. A creative and comprehensive résumé will also be completed, and both will be evaluated by professionals. Projects will be evaluated, critiqued and reworked for inclusion in final portfolios. A digital version of the students' portfolios will also be created in the form of websites.

Course Objective:

This course will finalize and perfect artwork which will be included in the students' final portfolios. Each piece will be presented in the most professional manner applicable to that piece.

Performance Objective:

At the completion of this course, students will have professional-looking portfolios to present to potential employers. The portfolios will include diverse media and techniques and will reflect the students' creative personalities, computer skills and general strengths. Students will also have functional self-promotional websites which showcase the students' best work, and their skill sets.