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general studies courses planned in the third year to increase comprehension

Courses for the Third Year

Fifth Semester

Advertising 401

In this course, students will develop a complete advertising campaign that involves a variety of media outlets such as print, TV, radio and the web. It will give students an opportunity to work in all the various mediums with the same design concept. They will be taught to understand which mediums are appropriate to reach different audiences. Guest speakers from the advertising agency business will be brought in. Students will also learn how an advertising agency operates, including Public Relations, focus groups, ad placement, and ad creation.

Course Objective:

Students will be exposed to the real world of the advertising agency business and will develop a strong sense of continuity in their messages and themes, regardless of the medium used to reach their target audience.

Performance Objective:

Students will gain knowledge of and exposure to advertising agencies through job shadowing at area businesses. They will develop a complete, creative advertising campaign to be displayed in their portfolios.

Business Communication 301

This course presents a broad spectrum of communication challenges students will encounter in real workplace situations. This course emphasizes writing skills techniques, patterns of business messages and oral forms of business communication. In addition, students learn cross-cultural communication approaches and business-research methods.

Course Objective:

Basic Business Communication teaches students that excellent written and oral communication skills are essential for job success. Students learn to communicate in clear, concise ways appropriate for varying business messages and audiences. Coursework is designed to mirror modern real-world business communication practices.

Performance Objective:

Students will be proficient in effective, clearly organized and grammatically accurate forms of business writing, including letters, résumé writing, memos, emails and instant messages. They will be adept in oral communication contexts, including both formal and informal meetings, presentations and persuasion situations. They will be skilled in proper use of the telephone and in listening techniques. Students will be able to competently conduct business research through the use of databases and the Internet.

Consumer Behavior 301

This course informs the student of how the interaction of feeling, knowledge, behavior, and environmental events influence people and organizations in the conduct of their business transactions.

Course Objective:

Students will research and discuss consumer behavior, cultural values, demographics, promotion, ethics of behavior and social class and how these relate to marketing strategies.

Performance Objective:

Students will understand terms, topics and theories discussed in class as well as complete a written research assignment using APA style.

Design & Layout 401

Students in this advanced course will create a variety of design and layout projects such as package design, ads, stationery, posters, publication design, and corporate identity. All specifications and requirements of the different forms of printed material will be studied. Award-winning design will be emphasized from great ideas to great execution.

Course Objective:

Students will pursue in-depth study of software programs for desktop publishing and vector and bitmap graphics. They will be able to produce a variety of print pieces with a sensitivity to typography. They will also be involved with art direction, digital photography, and final art for digital output.

Performance Objective:

Students will understand various programs, their differences and advantages in the production of print material.

Management Across Cultures 401

This course provides students with a sense of the diversity of cultures and business practices throughout the world. The course enables students to focus on dynamic management issues in both foreign and diverse domestic environments.

Course Objective:

Students will research and discuss topic areas such as international business management, cross-culture communication, negotiation and decision-making skills, ethics and social responsibility, strategy formulation and implementation, global organizational skills, and staffing and training for global operations.

Performance Objective:

Students will understand terms, topics and theories discussed in class as well as complete a written research assignment using APA style.

Sixth Semester

Campaign Management 401

Students will be taught effective ways to direct and purchase art, photography, illustration, printing, and pre-press color work. Students in this course will work as teams with specifically defined responsibilities. Coordination skills for positions such as a “Traffic Manager” will be taught by bringing in guest speakers with professional experience. They will learn to keep projects on schedule and on budget when working on simple or complex production processes. Students will design projects and will use these projects to learn how to become an art director and how to coordinate these projects from concept through production.

Course Objective:

Students will experience the varied steps involved in the production process. They will learn how to create the steps of the required timeline and how to schedule those steps, as well as manage the people who will be producing those steps.

Performance Objective:

Students will be evaluated on coordinating and managing the steps of different complex projects. Developing schedules, setting timelines, and overall project management and coordination skills will be tested. Students will learn and understand the time and effort required for each of these processes.

Ecology 301

This course is an introduction to environmental science that includes energy principles, relationships of organisms in ecosystems, and human impacts.

Course Objective:

Students will be exposed to environmental issues and factors such as food chains, food webs, nutrient cycles, niches, habitats, ecosystems, biomes, various communities, population growth, energy and pollution.

Performance Objective:

Students will comprehend terms, topics and theories discussed in class.

Survey of Mathematics 101

This course is intended specifically for students who are not majoring in math. It will investigate mathematics with problem solving as the focus, showing how mathematics is used in daily life and why it is important. This course encourages students to draw on personal experience to strengthen the comprehension of new material.

Course Objective:

Students will enhance their knowledge of mathematics by demonstrating the ability to explain and interpret concepts.

Performance Objective:

Students will improve their background in mathematical concepts and skills utilizing real-life scenarios to solve math problems.

Web Design 401

Students will work on extensive web projects, with an emphasis on design. They will increase their knowledge and experience in web development and coding, including elements such as video, photography, animation, and motion graphics. Projects will utilize software programs that students will learn and become familiar with in order to produce their creations.

Course Objective:

Students will be trained on web design programs and advanced coding procedures.

Performance Objective:

Students will be tested on their technical ability and design quality in their various web projects.

Portfolio Development 401

This course concentrates on finalizing and presenting finished design work to perspective employers. Students will continue to update and fine-tune their portfolios and résumé packages. Past and current projects will be evaluated, critiqued and re-worked for inclusion in final portfolios. Individual and group critiques help students develop attention to detail and finishing techniques. Meet the Pros and Portfolio Review Night provide professional critiques, giving students the opportunity to adjust and perfect portfolios before embarking on job interviews.

Course Objective:

Students will finalize their portfolio and résumé packages, including both content and presentation of this material.

Performance Objective:

Students will own and competently present a final, professional portfolio and résumé package which will include diverse techniques, subject matter, topics, target markets, and experience.