In this course, students will develop a complete advertising campaign that involves a variety of media outlets such as print, TV, radio and the web. It will give students an opportunity to work in all the various mediums with the same design concept. They will be taught to understand which mediums are appropriate to reach different audiences. Guest speakers from the advertising agency business will be brought in. Students will also learn how an advertising agency operates, including Public Relations, focus groups, ad placement, and ad creation.
Students will be exposed to the real world of the advertising agency business and will develop a strong sense of continuity in their messages and themes, regardless of the medium used to reach their target audience.
Students will gain knowledge of and exposure to advertising agencies through job shadowing at area businesses. They will develop a complete, creative advertising campaign to be displayed in their portfolios.